got money problems? You should drink!

Jul 29, 2008 at 12:27 PM
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Target Group: Men 21 to 40 Marketing Highlights: Plays to the nostalgia of the 100-year-old Champagne of Beers, with a modern take on its "Girl in the Moon" icon. Challenges: Miller High Life is trying to compete on its heritage, but it's still stuck in the economy segment, a declining category.

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Close Embed <a href="http://prairieplains.vox.com/library/photo/6a00d4142d73596a470100a7ecf84d000e.html"><img src="http://a5.vox.com/6a00d4142d73596a470100a7ecf84d000e-500pi" alt="got money problems? You should drink!" title="got money problems? You should drink!" /></a> <a href="http://prairieplains.vox.com/library/photo/6a00d4142d73596a470100a7ecf84d000e.html">got money problems? You should drink!</a> from <a href="http://prairieplains.vox.com/">http://prairieplains.vox.com/</a>

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it's a recession--drink beer! spend money!
- Jul 29, 2008
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got money problems? You should drink!

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